Nescafé Teaches Coffee History in Its New Promo-Campaign

Nescafé provides its consumers with good coffee and fun. The brand is giving out numerous prizes and a great opportunity to get a deeper insight into the world of the most admired morning drink.

This latest Nescafé campaign will help drive coffee sales and increase awareness of the Nescafé range. The promotion will run as part of a £43m Coffee at its Brightest campaign, launched at the end of 2009,” noted Nestlé Professional Martin Lines.

The winners of the sweepstakes slated to start on April 1 and finish in October will go to a coffee farm and find out more about the history of the coffee as well as learn how it is made. The company is going to give the entrants two million Foodservice Rewards points, which means that they will be able to get extra prizes later. To take part in the campaign, go to www.npextra.co.uk.