Diesel is continuing its “Be Stupid” campaign by launching an advertising mini-musical on www.diesel.com. The idea of the new interactive project belongs to the Anomaly agency, with production of the Stink Digital studio.

With the new creation Diesel promotes its Spring/ Summer 2010 collection and allows users to stop the video and take a closer look at the clothes the characters are wearing. The virtual lookbook includes lots of items, and it’s easier to make the choice when you see the goods on somebody. Once you’ve selected the item you want to have in your wardrobe, you click on the arrow and learn more about it (the box with the information also includes a direct link to the Diesel online store.)

The music was created by Josep, and it can be purchased at the www.ahundredlovers.com website.