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Category Archive: Marketing

Zappos Puppet Show

Zappos, an online f footwear and apparel store, is happy to officially introduce its support team by creating a series of spots about them. The videos featuring puppets show how much the company cares about its customers and wants to help them 24/7. The core value of Zappos is to deliver WOW through its service.

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Posted on 03/11/201003/11/2010 NewsSocial Media

SAN DIEGO’S 15th ANNUAL AIGA Y-CONFERENCE: Two Day Conference to Focus on Cross-Disciplinary SHIFT within the Design Industry

AIGA San Diego, the professional association for design, will host the 15th annual Y-Conference March 26-27, 2010 at the Joan B. Kroc Center for Peace & Justice at the University of San Diego. The event is is expected to attract over 400 design professionals from the west coast and around the country.

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Posted on 03/10/201003/19/2010 Events

Skittles Fans Mob the Rainbow

With 4 million fans, Skittles has introduced a Facebook program called Mob the Rainbow where fans are turning the web into their playground to «cause some fun.»

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Posted on 03/10/201005/14/2010 NewsSocial Media

Alice in Marketing-land

Once upon a time a man called Lewis Carroll wrote a fantastical story about a girl called Alice… Now the launch of Disney/Tim Burton’s 3D film has catapulted the classic tale of Alice In Wonderland into the marketing stratosphere with brand owners jumping on the hype and linking everything from fashion to food to the Alice publicity machine…

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Posted on 03/09/201001/20/2011 Opinion

Coca-Cola Offers Teens the Chance to Score Big

Coca-Cola is kicking off a national contest to give eight lucky teenage soccer enthusiasts from the U.S. the opportunity to train like a FIFA World Cup soccer star or experience the excitement of a FIFA World Cup match.

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Posted on 03/09/201003/09/2010 NewsSocial Media

Bacardi Has Shot Short-Films about Its “Life”

Bacardi has unveiled seven films about the story of the brand and how one of the oldest alcohol brands inspired the creators of its globally known cocktails like mojito and daiquiri. The site promises that its visitors will learn about the brand ’in the time it takes to make an original Bacardi Mojito’.

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Posted on 03/08/201003/08/2010 NewsSocial Media

Identity: Best of the Best 2010 — Deadline Extended to March 12

The 5th International Design contest Identity:  Best of the Best 2010 has extended the deadline to March, 12, 2010!

New web-site of contest: http://identity-best.com

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Posted on 03/05/201007/06/2011 Events

Pentawards 2010 announces the international panel of judges

The major world competition exclusively devoted to packaging design, Pentawards 2010, will be judged by an international jury (Europe, the Americas, Asia-Pacific) composed of eminent marketing specialists and designers.

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Posted on 03/05/201003/22/2010 Events

Carlsberg: Talk With Your Team

More than three month are left before the World Cup 2010 in South Africa kicks off, but brands are already busy preparing for the event. One of them, the Carlsberg beer, is promoting its partnership with the event by introducing a mini-website on the YouTube platform «England Team Talk«.

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Posted on 03/05/201003/05/2010 NewsSocial Media

Levi’s — First Jeans Ever

The Levi’s brand, which symbolizes the USA, was founded by two imigrants, Levi Strauss (Löeb Strauss), a merchant from Bavaria, and Jacob Davis (né Jacob Youphes), a tailor from Latvia, who came to America in mid 50s of the 19th century (the detailed story is on Levi Strauss & Co page).

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Posted on 03/05/201003/21/2010 Encyclopedia of Brands

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