AIGA San Diego, the professional association for design, will host the 15th annual Y-Conference March 26-27, 2010 at the Joan B. Kroc Center for Peace & Justice at the University of San Diego. The event is is expected to attract over 400 design professionals from the west coast and around the country.
“Our industry is experiencing a cross-disciplinary SHIFT that will forever change the way we work,” says Angela Hill, co-chair of the Y-Conference. “The focus of the 2010 event is how design professionals can adapt and respond to this new set of rules and what it means for the future.”
Ric Grefe, the Executive Director of AIGA National will moderate the conference, which includes a distinguished lineup of design professionals. Among them are Jakob Trollbaeck, founder of the internationally renowned brand and motion design giants Trollbaeck+Company and Phil Hamlett, founder of Compostmodern and the driving force behind the AIGA National Center for Sustainable Design.
The interactive format and affordable pricing of the Y-Conference add to the event’s appeal. Early registration rates start at about $350 for AIGA members — significantly less than similar events that typically demand rates ranging from $800 -$3500. Register by January 31, 2010 to receive the greatest discount. The Y-Conference was originally created in response to the HOW Conference. “Equipping designers with cutting-edge tools and tactics is an invaluable component of design execution” says Hill.
“The Y-Conference examines the trends in design principles and process that are shaping – and re-shaping – the industry. We build on the HOW by focusing on the WHY.”
The scenic, coastal location and year-round forecast of a mild 72 degrees also doesn’t hurt. The event attracts a diverse attendee base with about 60% of registrants traveling from outside of California. In recent years Y-Conference attendance has grown to include satellite “lounge” venues that offer a laid-back, casual atmosphere and impressive multimedia capabilities that ensure attendees don’t miss a moment of the action.
To register online or learn more visit the Y-Conference Web site at: www.y-conference.com, e-mail info@aigasandiego.org or call 619.233.5470.
ABOUT SAN DIEGO AIGA
The San Diego chapter of AIGA is the premiere place for design – to discover it, discuss it, understand it, appreciate it and be inspired by it. AIGA’s mission is to advance design as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. AIGA now represents more than 22,000 design professionals, educators and students through national activities and local programs developed by 64 chapters and 240 student groups. AIGA is a nonprofit, 501(c)(3) educational institution.