Over 100 fans of British indie-group Noisettes have been invited to shoot a video with Nokia for the band’s latest single ‘Saturday Night’ using only Nokia N95, and now the visitors of a microsite Shotbyfans.com can edit it the way they like.
Category Archive: Marketing
The P&G’s brand Old Spice has launched a hilarious campaign, promoting its new deodorants body wash for men. Surprisingly enough, it is targeting women rather than male consumers. The half-naked muscular guy in the spots is saying that if a man is using Old Spice he can do whatever their ladies want. Isn’t it the strongest reason to buy the perfumes set for your boyfriend?
The Cadbury‘s Picnic Bar has launched a sweet challenge «It’s No Picnic» for people who love to eat fast. The brand hasn’t been in the promotional field for six years and now, with the help of the George Patterson Y&R agency from Melbourne it came forth. The Australian Internet users can upload their 30-second video or record it from the webcam on the site, and have make a commercial. All the uploaded spots will be rated and the most stunning ones are going to be aired on the national TV.
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.
Snickers has presented its “More Nuts” digital promotion, dedicated to the “Get Some Nuts” follow-up for the British market. Previously, it was announced that the campaign for the new variety with more nuts than before cost £1 million. In January the brands only outlined the general idea of the projects, and now we can see how those have been implemented on the Daily Mirror website.
Puma is continuing to launch viral videos dedicated to St. Valentine’s Day. The serenade from the pub is now joined by a hilarious spot featuring Sébastien Chabal, a French ruby player. If you still don’t know what to give your girl-friend for the holiday and just love sport as much as her, choose the Chabal Bear.