To commemorate the 75th anniversary of the repeal of prohibition and the 70th anniversary of the reopening of the distillery, the whiskey brand Jack Daniel’s has launched an auction, where any person of drinking age can make a bid and get limited edition Jack Daniel’s memorabilia. The auction is arranged at the www.jackdanielsauction.co.za, and you can make your bid with Daniel’s Dollars.
Category Archive: Marketing
The globally known international home products retailer IKEA is sure that just $1 can make the life of children better and be enough to start introducing positive changes on a global scale. The social campaign “One dollar is a fortune” was started in 2003 and is aiming at raising money for improvement of children’s education all round the world. To support the project the retailer devised the singing activity Soft Toy Said featuring cute soft toys.
Adidas Woman’s Trainings has invited visitors of the MyStyle section, where they can look inside the closets of girls who lead a sport life. There are three ladies (a yoga teaches, a professional tennis player and a gym go-er), who choose various Adidas clothes as the apparel most fitting in their active life-styles.
Starting on February 1 America can cast their votes at Pepsi‘s www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is the first of eleven opportunities for the public to win grants from $5,000 up to $250,000 throughout the year. The first voting session ends on February 28 and the ideas that receive the top votes will be announced on Monday, March 1, 2010.