Building on the success of 2013’s “Ahh Effect” campaign, Coca-Cola is launching a new spin of the effort that employs the same idea of ultimate joy delivered by every single sip of Coke. The new promotion uses the elements from the content of the 61 AHH.com websites (each site having different numbers of “h” in the URL) that highlighted a variety of ahh moments, and asks younger audience to contribute their own exclamations inspired by Coke.

L’Oréal’s Dermablend Professional corrective foundation brand goes from the 2011’s shocking video featuring Zombie Boy to new emotional spots in its new “Camo Confessions” campaign. The effort aims to raise awareness of the skin flaw problems and help people feel less tense talking about severe dermal imperfections they’re hiding under a thick layer of concealers.

Ahead of the Earth Hour, the condom brand Durex is rolling out a new initiative, #TurnOffToTurnOn, encouraging its customers to take advantage of the only hour in a year on  March 29 when the world turns off more lights than usual. The brand positions the campaign as “a global wake-up call from Durex,” inspiring couples all across the globe to spend at least one hour with each other.