Ford is inviting European bloggers from non-auto areas of expertise to test its new Ford EcoSport SUV for six months. The bloggers from all sorts of areas including music, fashion, food and sport industries are to drive the vehicle for this period of time and share their experiences on social media as part of the “EcoSport Live!” campaign.
Category Archive: Marketing
Vans is celebrating the rebellious spirit with its new campaign, Living Off the Wall, that features all sorts of culture rioters. The new promotion targeted at youth lives on a “breathing” scroll-down website loaded with content that invites to learn more about creative individuals who obey their own drive only.
Absolut is about to draw the map of the whole world with flavours as soon as poossible—the pace it keeps to add new vodkas to the “geography” portfolio signals about it. The iconic alcohol brand has unveiled Absolut Texas, which is the first-ever only state-inspired flavor and the latest addition to the range of U.S.-inspired vodkas. The launch of the bottle, dedicated to the “lone star state,” follows the release of Absolut Australia last week.
Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their «exes» gave them in the times of romance.
Adobe and the digital agency Razorfish have partnered to provide maximum comfort to the attendees to the annual music, film and interactive festival SXSW in Austin on March 7-16. Together they’ve created the accommodation- and bike-sharing project #UseMeLeaveMe. The initiative is an extension of Razorfish’s last year’s effort to address the lack of convenient transportation with the Tweeting Bikes, a City of Austin Bicycle program.
KLM is promoting comfort economy seats that have up to 10 cm extra legroom compared to a regular Economy Class seat with a new micro campaign that calls the audience to tell their own stories of comfort. The travelers are encouraged to share what comfort means to them through a dedicated Facebook app, KLM Get Comfy, for a chance to win two Economy Comfort tickets.