To bridge the gap between the younger generation and literature classics, PUMA interprets the Nunnery Scene from Shakespeare’s Hamlet with street dance moves. The piece is part of the “Puma Dance Dictionary” project by Grey London and filmmaker Daniel Wolfe, launched in 2013 to prove that the language of moves can render the meaning of traditional words.

Instagram has announced a release of a book to teach brands about the secrets of captivating imagery. The Instagram Handbook for Brands will feature successful stories of major labels that have managed to reach their audiences with quality relevant images. The social platform hopes that SMM specialists will use these wisdoms to leverage the power of a simple photo for their businesses.

Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.

Nivea Men has launched the campaign titled Life Hacks to make UK men’s lives a bit easier. The effort includes a series of short videos with simple tricks that can help solve everyday problems. The body care brand doesn’t feature its products in the videos, but uses the spots to explain that boring skin care regimes can be simplified with the Nivea range just like daily routines are hacked with these smart solutions.

Controversial ad doesn’t live up to its predecessors

In the past, Coca Cola found success tapping into the zeitgeist of  American Culture and then offering itself as a solution to the fundamental issues of the day. When done successfully,  Coca Cola has managed to transcend the fizzy drinks category and become a real cultural icon—a rallying point around which all Americans could gather.

The Thomson Reuters Foundation has teamed up with Nokia to recognize international photographers who document various aspects of what it is to be a woman in the contemporary world. The competition titled “Click for Change” is calling the aspiring photojournalists and creative enthusiasts to submit their works by February 11 for a chance to continue their “investigation,” armed with Nokia Lumia 1020.