Even whilst in the depths of recession, contrary to expectation it seems that luxury brands were able to maintain their popularity and thrive. Traditionally luxury brands have stood the test of time, but what drives the constant demand? When looking at the prestige brand marketplace, there are certain key attributes among the most successful from which aspiring brands can learn.
Category Archive: Marketing
Coca-Cola is battling “gray-ness” with the latest installment of its “Where Will Happiness Strike Next?” global campaign that injects some unexpected joy into the dull urban surroundings. The “Roll Out Happiness” initiative masterminded by Wieden+Kennedy Amsterdam literally rolled out a piece of summer in boring «gray, grau, gri, グレー, šedá, серых» city settings of Vilnius, Lithuania in late summer.
Levi’s extends its recent global campaign, “Make Our Mark,” with a knowledge-focused partnership with the collaborative learning company Skillshare. Together, they are launching a series of online video classes that will help users develop creative skills as different as designing meaningful tattoos, capturing the surroundings with a mobile phone, creating typographics inspired by sound, designing vintage-inspired postcards from the future, and more.
The auto brand MINI, which has been rolling out its Not Normal campaign with a bunch of odd but smart efforts, has recently made quite a traditional addition to its MINI Lifestyle Collection. The range of branded goods that includes apparel, toys, bicycles, bags, luggage, and other lifestyle accessories, is now broadened with a collection of five sophisticated sport watches. The timepieces are said to “continue the brand’s tradition of functionality and ease of use.”