H&M continues to commit to a more sustainable fashion future with a new eco-friendly seasonal collection, presented by Vanessa Paradis. In the promotion of the H&M’s Spring/Summer 2013 Conscious collection, which is launching internationally in two months, the French celebrity is wearing very feminine and spring-inspired clothing items in the settings, inspired by a spring garden.
Category Archive: News
For its Spring/Summer 2013 promotion, Benetton has focused on people’s differences, which should not be hidden, but highlighted and supported. In the new multi-channel (online, press, out-of-door, in outlets) international campaign dubbed «Faces of Color,» the brand features nine ambassadors, who are the living examples of what is to be not similar to most of others—Lea T, trans-sexual Brazilian model, Matias Perdomo, Uruguayan chief, who combines diametrical cultures in his restaurant, Mario Galla, differently-able German model and others. While the theme is potentially provocative, the new advertising effort turns to be quite smooth and moderate unlike the award-winning Benetton’s UNHATE initiative, which generated much buzz. Prejudice is so yesterday, Benetton and tolerance are so now.
Building on the success of its For Women in Science initiative, L’Oréal starts a similar program for girls in the USA. The cosmetics giant has launched the dedicated www.forgirlsinscience.org website, which is “designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).” The new online destination, created to support the emerging female scientists, works as an educative and entertaining site at the same time.
For Super Bowl XLVII, Coca-Cola is launching “a game in the game.” The soft drinks giant, which won the hearts of the US audience with its 2012 Polar Bowl (one of the most talked about campaigns of the event), this year decided to focus on the spirit of rivalry and chase. The brand has launched a multimedia campaign, which engages fans with a 60-second spot titled «Mirage» and a dedicated website, allowing to vote and decide which 30-second spot will launch right after the game, slated for February 3.
Do consumers prefer a new extension of the brand they know to a totally new brand? Yes, they do, says the latest “Global Survey of New Product Purchase Sentiment” survey conducted by Nielsen. The research, which polled over 29,000 Internet respondents in 58 countries, shows that consumers are more likely to buy new products by familiar brand rather than choosing a new label.
Samsung continues its smartphones war, but now the rival is not iPhone, but BlackBerry. While in the spot, which mocked the Apple phone fans, Samsung focused on entertainment, in the new BlackBerry-targeting video it highlights the benefits of its Galaxy Note II for business users. Of course, it’s not a coincidence that the new ad got revealed ahead of the launch of the long-awaited Blackberry 10 (BB10) operating system on January 30.
Pinterest has served as a source of information about home décor colour preferences. For Turkish decorative paint brand Jotun, Danish designers Mie Frey Damgaard and Peter Ørntoft have developed a great infographics project, which is based on the colour trends spotted when looking through Pinterest interior décor boards.