The U.S. brand Tria Beauty positions as an advanced light-based skincare expert offering at-home laser hair removal products. Pearlfisher developed the brand identity, portfolio architecture and packaging which reflect the brand’s tagline ‘See beauty in a new light’.

Jonathan Ford, Founding Partner and Chief Creative Officer at Pearlfisher commented on the project: “We have brought the two worlds together by combining soft, feminine cues with precision and technology to communicate both the functional and emotional benefits of light in meeting beauty needs».

Photo: branding and package design for Tria Beauty products