According to Nielsen’s quarterly Global AdView Pulse report, the ad spending across the globe was up 4.3 percent over Q3 2012 (to $139 billion), which is even bigger than in the first half of the year, which saw a 2.7 percent growth.
Category Archive: News
American Airlines started a new year with a new visual identity developed by FutureBrand. The company has waved goodbye to its old red and blue AA Silver Bird symbol and unveiled a new logo and exterior for its planes for a modern twist to the company’s image. It’s the first update of American Airlines look in over 40 years. The colours, slightly refreshed, remained the same (they are blue and red as before), but the symbol (the eagle) is now spreading its wings wide, instead of rising them above.
Nike has released a new film starring one of its most celebrated ambassadors, Kobe Bryant. The new video piece “Count on Kobe,” developed by Wieden + Kennedy of Portland, Ore., promotes the KOBE 8 SYSTEM, the lightest and lowest performance shoe of the baseball genius. In the spot, the female voice over explains how the world works and how Kobe works in it—very soon it becomes clear that he is also a world, a unique universe. “Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court,” says the brand in the press release.
The Swedish car brand Saab changes its logo—the visual identity drops the legendary crowned red griffin. The new grey logo, which will be used for passenger cars, has been developed by National Electric Vehicle Sweden AB (NEVS), which has recently acquired Saab, and the design agency Stockholm Design Lab AB.
Twitter has launched its Oscars Index to help the audience track the buzz and social conversation about this year’s nominees. The dedicated hub, launched by the micro-blogging service on the www.oscars.twitter.com platform, features colourful dynamic line graphs related to the 2013 Oscar nominees in six major categories. The graphs are based on the overall conversation referring to Academy Award Nominees on Twitter these days. “The Twitter Oscars Index reflects the ebb and flow of the movie-related conversations throughout the awards season, showing how positively fans are commenting on nominees on Twitter,” says the company on its official blog.
If a year ago no one could have imagined a game where Jack Sparrow battles, say, Mr. Incredible, this year Disney Interactive is to unveil a whole new gaming experience where it is possible —a new project Disney Infiniti, which is to be released in June on Xbox 360, PS3, Wii U, Wii, PC, mobile devices, and Nintendo 3DS.