Following a huge hype around the first-ever digital and programmable Ballantine’s t-shirts, another popular alcohol brand is pioneering the digital future of ordinary things.
Category Archive: News
Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.
Frito-Lay is about to launch a new line of its Cracker Jacks snacks, Cracker Jack’d, which will include a caffeinated variety called Power Bites. The new product has already generated much buzz among American health-advocacy activists, who are worried that the snacks with such an addictive stimulant might affect kids by making them too hyper. The new “energy” variety comes soon after two other products appeared in the Kraft Foods Group portfolio, the Mio drink flavoring enhancers and Jelly Belly’s “Extreme Sport Beans.”
Yesterday in Berlin, the honoured jury named the recipient of the first PUMA.Creative Impact Award, which was founded by the lifestyle and sports brand PUMA and British-American not-for-profit foundation BRITDOC to celebrate those documentaries, which have the most positive social and environmental impact.
Starbucks is always among the first to tap into the Christmas frenzy. Annually, the coffee and tea brand introduces its holiday items with the bright and creative design, along with holiday activities, giveaways and apps. This year, the brand is keeping up to the tradition and launches its Starbucks Rekindle page, “Holiday Village,” in the USA, which offers tons of gifts to the local consumers.