Category Archive: News

Kissing the Baby: The Things Brands Do to Win Consumers’ Votes

Article by Sherwood MacVeigh, Director at Hyperquake and Christopher Corgiat, Senior Brand Strategist at Hyperquake

It’s only natural that we choose brands – political candidates included – based on personal aspirations; casting our vote for those we consider to be most like us, who believe what we believe or bring to life what we want for ourselves and our families. And like the political sign in the front yard, our selected brands proclaim our beliefs and values.

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Lavazza Readies «Opera Viva,» the Brand’s 2013 Social Calendar

Despite all the pessimistic forecasts about the upcoming year, Lavazza still hopes that the Mayans predictions won’t actually come true and the world will enjoy the year of 2013. The coffee brand is now working on the calendar for the upcoming year, encouraging public to join in and contribute their own visuals for the piece named Opera Viva, the 2013 Social Calendar. The project has a creative direction of Michele Mariani and Marco Faccio and is signed by the Armando Testa Agency, which managed the previous brand’s art calendars.

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Levi’s Released the «Friends of Vik Muniz for Spectaculu» T-Shirts Collection

Levi’s is presenting a series of limited-edition T-shirts, designed by Brazilian-born artist and activist Vik Muniz, renowned designers The Campana Brothers, visual artist Mark Bradford, and director Carlos Saldanha. The first of them arranges workshops at the Rio de Janeiro arts and technology school, Spectaculu, where he provides in insight into how visual arts and technology are blending together to deliver stunning results. The new Levi’s tees line titled “Friends of Vik Muniz for Spectaculu” features impressive designs, which are a way more that a tees pattern—they work as real pieces of art and evoke strong emotions in those who can feel other people’s pain and joy, despair and creative mood.

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MINI Brand Store Became «Club MINI Amsterdam» for Two Days

MINI, which is known for reshaping consumer experience in the most extravagant ways remaining loyal to its nature, has made another experiment to drive ultimate fun. The brand turned the MINI Brand Store, where it sells its cars and the branded merchandise to Club MINI Amsterdam for two days during the 5-day Amsterdam Dance Event (ADE). For the initiative, the brand collaborated with Spotify to host performances of famous international DJ’s such as DJ Chuckie, Gregor Salto and The Flexican.

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