Coke Zero Launches an Experiential Campaign in the UK to Let Commuters Unlock Their Inner James Bond

As part of the Skyfall partnership, Coke Zero continues to explore the ways the consumers can put themselves in James Bond’s shoes. The experiment was rather complicated, but worth winning exclusive tickets on the Skyfall film, which was released yesterday.

The commuters on the train stations were offered to watch an online video and go through a number of challenges along the waySet in a train station, commuters were drawn towards the vending machine, which offered them challenges to race against the clock to collect their tickets in time (just 70 seconds).

The James Bond theme tune was also brought to life in an unusual way, using the instruments of carefully positioned buskers accompanied by a group of beatboxers. The jubilant stars had a final challenge to sing the Bond theme tune before receiving their exclusive tickets.

Watch here what it looked like: