The Glenlivet in collaboration with the London-based brand storytelling agency Aesop have created an atmospheric film that tells the story of The Glenlivet from its inception in 1824 to the present day. 

Photo: a still random image from the film

Lovers of The Glenlivet get first glimpse of the film through the brand’s guardianship programme, which is an online club that recruits and rewards whisky aficionados with inside information, limited editions and bespoke events to name but a few activities. A 30 second teaser of the film has been sent to all Guardians of The Glenlivet worldwide driving them to a members only access website to view the whole film.

You can watch the full version here:

Senior brand manager Christelle Pottinger comments: “The brand film marks the start of a concerted global marketing campaign to create greater recognition and appreciation of The Glenlivet. The film demonstrates the sheer power of storytelling for a brand that has a great story to tell.”