BMW is taking its most impressive urban-themed endeavor BMW Guggenheim Lab to India, making a new destination on the map of the 6-year initiative. After making stops in New York and Berlin, the mobile lab arrives in Mumbai, where it will be open for a month and a half, from December 9, 2012 to January 20, 2013. For the Mumbai installment, the team behind the project collaborated with the Dr. Bhau Daji Lad Museum, to launch free “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs,” says BMW’s press release.
Category Archive: News
The fashion giant Louis Vuitton is a recognized traveling expert—on the annual basis, it releases its Louis Vuitton City Guide books to help people discover more about the cities they are going to visit or the cities where they already live. The printed guides traditionally include new revised addresses of stunning establishments, must-see hot spots, fine-food destinations and more. In addition, the brand offers people around the globe to get a sneak peek into the book by watching a short inspiring video dedicated to the city. The new series of spots for Louis Vuitton City Guides 2013 were shot by director Romain Chassaing, who managed to reveal the unique nature of each city’s in less than 3 minutes videos.
YouTube has introduced its newest tool, Campaigns, for non-profits, which helps create online initiatives aimed at raising awareness and increasing the number of views or subscribers, and track the progress of the initiative. The new feature was launched as part of the YouTube Nonprofit Program, and helps see in a “thermometer mode” how many people have viewed the campaign (in percents).
Google is introducing a laptop for everyone making a dream of an additional home computer real for many people. The company started to produce Chromebooks—low-weight fast and secure computer for people living in the cloud and feeling ok to use mostly Google products less than two years ago. The price of those models was not too high but still not too low.
Nivea, the #1 lip care brand in the world, kicks off its annual competition dubbed Kiss of the Year Contest, which encourages US consumers to share their intimate moments on Facebook for a chance to win once-in-a-lifetime opportunity to kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square. The brand is calling its fans to submit their romantic, dramatic and extraordinary love stories to a dedicated tab on Nivea USA Facebook page. Entrants are asked to write an essay explaining why they deserve to have a memorable kiss on the stage at Times Square. The contest is one of the first holiday activations launched by global brands ahead of the upcoming Christmas season.