A category trendsetter and one of the most innovative consumer companies in the US, Starbucks has tapped into quite a competitive market of coffee pods systems for brewing at home, dominated by Kraft Foods’ Tassimo, Nestle’s Nespresso and Sara Lee’s Senseo.
Category Archive: News
Hot on the heels of the latest dispute between Google and Apple, after which the latter has introduced its own mapping system replacing commonly used Google Maps, the search engine giant, in turn, hasn’t submitted a Maps app to Apple Store yet, however, offered non-Mac users a fabulous experience of virtual diving in the ocean in some of the most beautiful parts of the world.
To promote its new NX smart camera range in the UK, Samsung Electronics is launching an integrated campaign backed by one of the best British photographers David Bailey (David Royston Bailey, born 1938), which aims to ‘democratise photography’ by proving that anyone can take amazing photos like Bailey with a Samsung NX camera.
Hot on the heels of the recent success of the «Our Food. Your Questions» interactive platform launched by McDonald’s Canada in a bid to become even more transparent, honest and closer to consumers, the company now is amplifying the online activities on the site and Facebook app with an advertising campaign. It includes 30-second TV spot, digital takeovers, wild postings, full motion video projections and transit dominations in key markets across Canada.
Red Bull not just gives you wings, as a famous ad says, but has been experimenting with skydiving in stratosphere. Back in 2010, the brand announced the launch of a bold project Red Bull Stratos in collaboration with a courageous Austrian sky jumper and aviation pioneer Felix Baumgartner, who was to undertake a stratospheric balloon flight to more than 120,000 feet (36,576 meters) and make a record-breaking freefall jump in the attempt to become the first man to break the speed of sound (864 kilometers per hour).