Brands take every opportunity to celebrate its connection with consumers, from their anniversaries to expanding friends list on social media channels. Lynx (AXE) has released a hilarious video “The one millionth Lynx Effect” to celebrate the fact that it has reached 1 million fans on Facebook as well as posted a series of fine themed visuals, informing that “1 million fans=337blue whales” and that “Lynx 1 million is five times higher than space station.”
Category Archive: News
To educate students about Mars, NASA partners with musician will.i.am to present his new song ‘Reach for the Stars’. The new potential hit will be broadcast from the Mars surface via the Curiosity rover tomorrow, on August 28 at 1 p.m. at NASA’s Jet Propulsion Laboratory in Pasadena, Calif. The event will air on NASA TV at http://www.nasa.gov/ntv.
The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist at Hyperquake, USA
Dating sites like Match.com and eHarmony use personality traits to identify potential matches between members that may turn into long-lasting romantic relationships. Similarly, consumer goods companies can use personality traits to identify potential matches between brands and targeted consumers that may turn into long-lasting purchasing relationships.