Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
Category Archive: News
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Keep your eyes peeled this summer for the “super” undertones in all types of communication. As multi-tasking becomes a permanent and ubiquitous part of the new life experience, marketers are following suit with products that likewise do more in an effort to help us be more.
High-quality coffee and great music always sync. Knowing that, Starbucks creates special-edition music albums to celebrate seasons or occasions, ranging from Charismas and Thanksgiving Day to Chinese New Year or, just like it’s now, summer and Latin culture. The new compilation of songs by modern Latin artists, Café con Musica, is created by Nacional Record and celebrates the new wave in modern Latin music and introduces new names, including Colombian fusion act Aterciopelados, hip hop artist Ana Tijoux and electronic DJs Nortec Collective, to Starbucks fans in the USA.
Google, which unveiled a bunch of new products at Google I/O last week, is committed not only to providing its users with more refined services and online experience, but also to sharing its knowledge and expertise with aspiring developers, contributing to the future of the web (and Google itself). The internet giant, which has been engaging younger generation of developers through its programs and seasonal sessions for quite a long time, has launched an online destination, Google Developers Live, which works as “a place for developers to connect face-to-face with Google engineers as well as each other in a live setting,” states the company in a blog post. In addition to this, the king of the web has initiated another two programs, Google Developers Academy and Google Developers University Consortium, which allow users to study when it’s convenient for them, not in real time only.