McDonald’s yesterday launched an initiative that encourages children to read books. The fast food chain is to hand out nine million books by Michael Morpurgo, author of the smash hit children’s novel War Horse, with its Happy Meals.
Category Archive: News
The article is written by Ronny Beck, Executive Director, Account Management at Interbrand, Cincinnati, USA
It might seem counterintuitive amidst the current cycle of high unemployment that employers need to work harder than ever to retain qualified and motivated employees. However, a survey by MetLife revealed that 36 percent of employees hope to leave their job in the next 12 months; many are watching for evidence of an improving economy to move to greener pastures. The study also showed that less than half of employees felt “very strong loyalty” to their employers.
IKEA believes that its stores are not the only space where the brand’s houseware goods can be showcased and often takes them to city streets, opera or underground to demonstrate that IKEA goods perfectly fit any settings and can create proper atmosphere anywhere. Now, the international furniture retailer has come to a metro station in Paris again to promote its items with a new twist: the brand is not just exposing sofas and bookcases—it got five Parisians to spend almost a week in a small apartment fully furnished with IKEA pieces. The new live installation, which is developed by the UBI BENE agency, is currently on display in the Auber metro station.
BrandOpus have brought a dash of the Far East to the Twinings portfolio, delving into the Orient to create striking new designs for the iconic British tea manufacturer’s range of Green Teas. The agency were appointed by Twinings to enhance the brands leadership position in the Green Tea category through a range of more confident and modern designs.
Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and will roll out in seven European countries in the coming weeks. As part of the campaign, developed by Mother London, the brand released new humorous adverts and launched a Facebook application, which helps female consumers ‘get glam.’
Not only BMW signs American artists to create miniatures of its race cars, the automaker rolls out a nationwide advertising campaign on Saturday, January 14, which is aimed to emphasize its image as ‘the ultimate driving machine’. The campaign supports the introduction of BWS’S 14 new models in the United States this year.