White can’t replace red when it comes to Coca-Cola. The carbonated drinks giant, which launched a white can (for the very first time in its history) for the winter season as part of the campaign aiming at raising awareness and funds for polar bears and their Arctic Home, is now introducing the traditional red cans, because the ‘snowy’ version got frosty reception, even though the product itself was not changed at all. Responding to consumers’ demand for the iconic red packaging, starting in early December the brand is switching the background of the limited-edition ‘Arctic Home’ cans to the traditional red, preserving the same ‘polar bear’ design.