LIDA, the direct and digital marketing specialist, has re-launched the flagship IKEA FAMILY loyalty welcome programme in the UK and Ireland, following its appointment in September 2010. The new welcome programme uses segmentated communications for the first time, to increase customer loyalty and improve the overall customer journey.
Category Archive: News
The biggest and most awaited event of the next year is the London 2012 Olympic and Paralympic Games, and the brands, which sponsor the international competition, have already started their preparation for it by rolling out dedicated campaigns like Cadbury or previewing new vehicles like BMW. The auto giant, which is the top-tier sponsor of the event, is not only going to provide the fleet of 4,000 cars, bicycles and motorcycles for the athletes and officials, it is also offering the public an opportunity to know more about the event and athletes by releasing the Olympics 2012 iPad magazine app.
On the heels of launch of its hilarious collection developed in collaboration with Versace, H&M announces a new creative team-up with Italian fashion brand Marni and its founder and creative director Consuelo Castiglioni. The new collection will hit all the 260 chain’s stores across the globe and will be available online in early spring, on March 8, which is International Women’s Day, but the line will include both female and male items, and will also have a range of accessories such as jewelry, shoes, scarves and bags, all of which will encapsulate the iconic style of the Italian label, its creative vision and print-on-print vibe.
Siemens, a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas, announced the winners of the ‘Changing Your City for the Better,’ video contest hosted through Zooppa, the leading source of user-generated advertising.