H&M Teams up with Marni for a New Signature Collection

On the heels of launch of its hilarious collection developed in collaboration with Versace, H&M announces a new creative team-up with Italian fashion brand Marni and its founder and creative director Consuelo Castiglioni. The new collection will hit all the 260 chain’s stores across the globe and will be available online in early spring, on March 8, which is International Women’s Day, but the line will include both female and male items, and will also have a range of accessories such as jewelry, shoes, scarves and bags, all of which will encapsulate the iconic style of the Italian label, its creative vision and print-on-print vibe.

Photo: H&M and Marni’s signature collection, www.hm.com

I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” shares Consuelo Castiglioni. The new items will represent the iconic approach of the international label, which was founded in 1994 as a family owned-business and since that time has been spreading the spirit of colorful, playful and elegant aesthetics.

H&M has collaborated with such international labels as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and Lanvin, each time preserving the style and nature of the brand in the new range, developed together with fashion icons. The new collection will include items for women—full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin—and men—for the male apparel, designers will skip to a relaxed take on truly masculine classics and use softened colours and fabrics, subtle prints, which will appear usually only as lining.

We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring,” added Margareta van den Bosch, creative advisor H&M.

Watch the video below to get a sneak peek into the collection.