Benetton, the international apparel brand, which is spreading the idea of love and unity across the globe with its hilarious promotional projects along with selling brightly colored sweaters and dresses, is now rolling out a new international campaign entitled UNHATE and launches a foundation of the same name to cultivate the principle of love and tolerance despite all religious, cultural, governmental, national and individual differences. The new multiplatform campaign developed by Fabrica Italy and 72andSunny includes a series of posters featuring modern political leaders from different ‘camps’ kissing each other (remember the legendary Leonid Brezhnev and Erich Honecker’s smooch?) and an impressive 60-second spot by French director Laurent Chanez, which showcases the moments of love, kissing and embraces closely entwined with aggressiveness, fights and blood.