Coca-Cola Great Britain is today launching a new PlantBottle packaging. To celebrate the eco-event the company tasked designer Wayne Hemingway (who is also developing a new uniform for McDonalds) to help communicate the environmental message to consumers, creating a limited-edition umbrella, with fabric made entirely from 100% recycled plastic bottles. The umbrellas are exclusively being sold at Harvey Nichols.

Red Bull Music Academy, a world-travelling series of music workshops and festivals, has launched its World Tour. The 10 World Tour stops are Berlin, Cape Town, Detroit, London, Melbourne, New York, Paris, Rome, Sao Paulo and Toronto. The stops feature concerts workshops, art installations, studio sessions and parties in extraordinary locations, taking visitors beyond the beat.

Twitter game players entered into prize draw to win London 2012 tickets .

In a bid to quash the 5,120 Tweeters per hour (that’s 85 per minute) who are compelled to tweet about being bored, Cadbury @SpotsvStripes has launched The Boredom Buster, a hugely addictive and unique game that aims to literally eradicate boredom from the Twitterverse. And in the lead up to the greatest games of all,  presents itself as the first opportunity for Twitter users to play their way to London 2012 Olympic Games tickets.