This month, Pernod Ricard Travel Retail is running an exclusive promotion in Dubai Duty Free offering customers the chance to win one of three original works of art inspired by Chivas Regal 12 year old, 18 year old and 25 year old. The campaign aims to build brand awareness and promote the relevance of the age statement on luxury Scotch whiskies.
Category Archive: News
Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to emphasize the brand’s innovative character through a modern, dynamic and stylish Cooler look. Furthermore, the beer’s new visual identity had to communicate its premium qualities and refreshing taste, while being used as a tool to strengthen the current shelf impact.
Gap, which shook its fan community with the notorious logo change last year (eventually, the old one was brought back primarily thanks to big buzz across the web), is now launching its new campaign dubbed 1969: L.A. and Beyond, developed by Gap’s Global Creative Center in NY together with Ogilvy and Cool Hunting to provide its consumers with an opportunity to look behind the scenes of the creativity and introducing the brands designers, the 1969 design team, who create new models and denim fits. The new campaign, which has been launched today, on August 1, in the U.S., will be rolling out on the brand’s Facebook page and other online destinations such as Hulu, Daily Candy, Pandora and RollingStone to name a few and in the August issues of national magazines including Glamour, GQ, InStyle, People StyleWatch and Vogue.
Aquafresh® ‘Ultimate’, the new ‘Whole Tooth Protection’ flagship brand for GlaxoSmithKline (GSK), is the result of a close collaboration between GSK in-house PacXperience & Consumer Healthcare Futures and strategic brand innovation & design consultancy Webb deVlam. It has been just launched in the UK following recent successes in France, The Netherlands, Italy and Germany (the first territories in an international roll-out schedule that commenced in March).