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Category Archive: News

Unilever gives a chance to sustainability-focused startups at ad:tech conference: 21-22 October, London

As part of the sponsorship collaboration with ad:tech conference in London, Unilever UK is inviting sustainability-focused startups to take part in a competition of the best projects tackling some environmental issues of daily consumer routines, such as water usage or waste management.

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Posted on 09/15/201409/15/2014 Sustainability Technology

Sony Pictures Entertainment to promote art education across high-poverty schools in the U.S.

Ahead of the American premiere of «Annie,» a family musical drama about an orphan adopted by a politician, the production company Sony Pictures Entertainment is teaming up with the government-supported nonprofit Turnaround Arts which aims to raise interest in arts in the schools from the poorest deprived regions of America.

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Posted on 09/15/201409/16/2014 Sustainability

United Nation’s Climate Summit awareness campaign goes viral with 9.7 million people engaged within 7 days

On September 23rd, delegates and speakers from governments, business, academic circles and nonprofits will gather together to discuss one of the most burning issues of today—climate change and ways to tack it.

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Posted on 09/12/201409/15/2014 Social Media Sustainability

PepsiCo “goes purple” in support of LGBT youth ahead of Spirit Day in the U.S.

PepsiCo joins the list of LGBT-frinendly brands, such as Costco, Apple, Netflix, Gap and others, and is launching an anti-bullying campaign «Go Purple» ahead of the annual Spirit Day on October 16, which celebrates lesbian, gay, bisexual and transgender youth and is organised by the American themed nonprofit GLAAD.

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Posted on 09/12/201409/14/2014 Sustainability

Shell builds energy-effective football pitch lighted by movements of players in Brazil

As part of its sustainability program #makethefuture, Shell has build an innovative self-lighted football playground in one of the poorest areas of Rio de Janeiro, Morro da Mineira.

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Posted on 09/12/201409/14/2014 Sustainability Technology

Colenso BBDO ranked as the smartest creative agency in the world by Warc

New Zealand agency Colenso BBDO, part of BBDO Worldwide, has been named the smartest creative agency in the world in a new ranking by the UK-based marketing intelligence service Warc.

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Posted on 09/11/201411/13/2014 Advertising Consumer Insight Marketing

Design news roundup: Elmwood, jkr, Pearlfisher, bluemarlin

Our long-standing «agencies of choice» and merely friends— Elmwood, jrk, Pearlfisher, and bluemarlin— have shared with Popsop their latest design projects this week.

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Posted on 09/11/201410/07/2014 Agency News Design

Facebook and Samaritans mark the National Suicide Prevention Day in the U.K. with a special “help guide”

September, 10 is marked as the World Suicide Prevention Day. As of 2011, an estimated one million people per year die by suicide or «a death every 40 seconds or about 3,000 every day.»

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Posted on 09/10/201409/26/2014 Sustainability

JWT Melbourne depicts the “triggers” of smoking in an anti-tobacco animated campaign

The Australian non-profit organization Cancer Council Victoria has approached the ad agency JWT Melbourne to develop a massive nationwide educational anti-smoking campaign that addresses the problem of «triggers» that make people smoke.

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Posted on 09/10/201409/10/2014 Advertising