Swiss jeweler Piaget has chosen its new face popular Hollywood actress Jessica Alba who is to become an ambassador for its Possession collection of jewelry. This is not the first collaboration of the jewelers with Hollywood: Piaget takes active part in cinema life organizing and sponsoring various events. Besides, products of the brand are extremely popular among celebrities. In 2010 Sienna Miller was Alba’s predecessor on the position.
Category Archive: News
Magnum can be proud of its rich advertising background—last year, the brand released a gorgeous spot by Brian Singer featuring Benicio del Toro, at this year’s Tribeca Film Festival it presented a series of vignettes created by Karl Lagerfeld, and now Unilever Canada is one the lookout for Magnum heir in its new advertising push. The campaign developed by Ogilvy & Mather to promote the ice cream’s six-flavour range launching in Canada this month, was kicked on the dedicated website and Facebook page.
For Spring/Summer 2011, adidas reinvents wardrobe must-haves with the adidas NEO LABEL, an assortment that fuses sport and style, creating casual head-to-toe looks for young, style-minded consumers. adidas NEO LABEL first debuted in the U.S. and China in July 2008 and has since expanded to most European countries and Japan.
tdg The Design Group, the brand communications and packaging design consultancy, has created a new packaging design for Tayto’s Rough Cuts range of crisps. Tayto ‘Rough Cuts’ are thick and chunky crinkle cut crisps with a unique V cut shape that has helped the brand secure the #3 spot in the crinkle cut segment. This will be the first brand refresh since 2004.
Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred in the brand’s ‘Indian’ advert in 2009, was replaced by another stunning blond lady, Uma Thurman, who looks super sexy and super seducing in the new spot and visuals. In the new French campaign, which is developed by Fred&Farid (Paris), the agency behind the celebrated ‘We are animals’ campaign for Wrangler, ‘Kill Bill’ actress and a jury member of this year’s Cannes Film Festival is asking the legendary ‘What did you expect?’ question in the opulent settings.