adidas introduces a new cross-platform campaign targeting next-generation cricketers under the tagline ‘Bring It on’. And who can appeal to the athletes better than the athletes do? That’s why adidas has rolled out a campaign featuring modern-day cricket stars like Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo seeking to inspire up-and-coming sportsmen take their first steps in the sport.

Hennessy, one of the most popular cognacs in the world, which pays tribute to visual art and music as well as to mixology with its numerous projects, launched eight-city tour Hennessy Remixed across the USA. For this, the brand has once again teamed up with celebrity model Toccara Jones, one of the Lady Hennessy team, and Hennessy Master Mixologist Jordan Bushell, who are now sharing the history and art of blending with the brand’s fans stateside.

Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness and joy as part of the campaign, which is running under the straplines ‘Share a Smile, it’s St Patrick’s Day’ and ‘17th March, the Friendliest Day of the Year.’ The saint is widely known as the patron of Ireland, and Guinness, which is associated with this country like no other brand, celebrates the event annually for over 15 years with a bunch of activities and new products (for 2011, for example, it released a new special sauce produced in partnership with Heinz).

Five exceptional women scientists, one from each continent, received the 2011 L’OréalUNESCO For Women in Science Awards at a ceremony on March 3 at UNESCO Headquarters. The day before, on March 2, 15 women post-doctoral researchers—three from each continent—were presented with the UNESCO- L’Oréal International Fellowships for Women in Science.