If you can’t push your principles forward in the society where you created them, go and set up a new community to promote them. Diesel presents the follow-up of its ‘Be Stupid’ movement, which totally supports the above-stated motto, by launching ‘Diesel Island’ campaign on its website and in prints. This is a story of young adults, who are bored of keeping to the principles of the world, where common sense rules. They landed on an island (bought, not obtained by war) to “start a nation from scratch, to take what is great from the countries we know and ditch what is bad, to re-write the laws, and to right social wrongs.” Quite an ambitious goal, isn’t it?

Expanding its innovative, award-winning line of vodkas made with all natural ingredients, SKYY® Vodka introduces new SKYY Infusions® Dragon Fruit and SKYY Infusions Blood Orange—the first of their kind available in the U.S. Inspired by exotic locales and current culinary trends, these new infusions blend authentic fruits with the premium distilled vodka, creating two alluring, distinctively different spirits.

Bacardi Limited, which is one of the recognized leaders on the international spirits market, unveiled its third Corporate Responsibility Report titled ‘Spirit for Life,’ which highlights the company’s achievements in social and environmental areas during fiscal year 2009/2010. The 37-pages overview touches on global environmental efficiencies, increased engagement with responsible suppliers, an expansion of the Bermuda-based company’s award-winning ‘Champions Drink Responsibly’ campaign, and its active role in helping local communities through employee volunteer projects.