Today, goods producers are focused on recycling as intensely as never before. Along with global coffee chains and manufacturers of household cleaning products, the recognized leaders in the soft drinks industry are also introducing new innovative and state-of-the-art technologies and programs to help give a second life to used packaging. Recently, Popsop wrote about the online extension of PepsiCo’s Dream Machine initiative and now Coca-Cola introduces a Reimagine Beverage Container, a new addition to its extensive list of projects focused on recycling.

Twitter, the pioneer of microblogging, started inviting the groups of users for testing its brand new service that offers analytics pertaining to the activity of users and popularity of tweets, reports Mashable.com. Ealier this year Twitter’s CEO announced the product would be launched at the end of 2010. So far the tool is available to the limited number of users.

The worldwide branding & design agency CB’a Design Solutions in Brussels has just created a new bottle for the famous water brand in Belgium owned by Spadel: Bru. Among various adaptations that needed to be made (such as having a resealable bottle cap on the 50cl format), the objectives were to make the bottle as sustainable as possible, convenient and modern as the last redesign happened in 1994.

CIROC Ultra Premium Vodka, Sean «Diddy» Combs and E! Entertainment are proud to announce the U.S. nationwide «CIROC the New Year» contest.  The contest will give five grand prize winners the ultimate New Year’s Eve experience of ringing in 2011 as an Official CIROC and E! Entertainment New Year’s Eve Correspondent for Eonline—the web’s top destination for celebrity and entertainment news—from one of five elaborate New Year’s Eve celebrations.

The Michelin automobile tyre company re-launched the UK national search for the three gorgeous stained glass panels, which decorated the front and sides of Michelin House, 81 Fulham Rd, London, before World War II started. To keep them safe during the possible bombing, in 1939 the company removed the colorful windows and took them to the basements of its factory in Stoke-on-Trent, but after the war the panels disappeared and haven’t been found since that time.