The worldwide branding & design agency CB’a Design Solutions in Brussels has just created a new bottle for the famous water brand in Belgium owned by Spadel: Bru. Among various adaptations that needed to be made (such as having a resealable bottle cap on the 50cl format), the objectives were to make the bottle as sustainable as possible, convenient and modern as the last redesign happened in 1994.

Through the volume and labels, CB’a Brussels focused on giving a timeless while very elegant look to the two product lines: still and sparkling water. Bru is now slimmer and slender and is sitting on a solid base where the name of the brand can be read. The curves are simpler and pure. The differentiation is achieved through a blue or white color-coding. Last but not least, the glass is recycled, the labels’ sizes and the bottle weight have both been reduced to make it ecofriendly.

More than a mineral water, Bru had always been a great partner to the best dishes. No doubt this redesign will confirm it as the essential accessorize to a successful dinner on all the good restaurant tables—or at home.