17 November, 2010, London—Popsop team is happy to announce the next Top-3 leaders of SBA rating in November 2010. Here they are:
- Levi’s (for their Denim Insulation Fund foundation)
- PepsiCo (for their revolutionary farming technology — i-crop app)
- Starbucks (for ther White Cup Recycling Program in NY)
Image 1: 3 brand leaders in November SBA’11 chart
Image 2: 3 brand leaders in October SBA’11 chart
Thus, this month we welcome the new MIND Brand Sensei — PepsiCo, which has replaced October leader Youtube. It’s interesting that in ECO category PepsiCo is the best Brand Seinsei as well, having competed its predecessor Nike. but there’s no reason for Nike fans to be upset —this month the brand became the FUN sensei, replacing October FUN leader — Levi’s.
Image 3: 3 brand leaders in overall SBA’11 chart (August-November, 2010)
Despite these drastic changes in TOP-3 Brand Senseis chart, the overall SBA leaders remain the same: 1 — McDonald’s, 2 — Starbucks, 3 — YouTube. The same as in October 2010.
Yet another good news — this month we welcome 2 newcomers to SBA rating— they are Panasonic and Absolut Vodka, which hold 8th and 9th positions in November chart, accordingly.
We’d like to remind our fans and followers that SBA’11 is a one-of-a-kind project, provided by Popsop to promote the role of brands in making our life and planet better. Keep following the SBA results monthly!
If you feel like sharing you thoughts and views on SBA’11 project or interested in sponsorship opportunities with Popsop/SBA—please, contact Kate Belan at experts@popsop.com or give a call on +44 (0)20 7193 0876.