As a global symbol of Italian identity and culture, Lavazza, a leading Italian coffee brand, launched a new project aimed at communicating the Italian outlook to the world.
Category Archive: News
LG Canada is going to arrange the LG Rocks Your City Winter Festival, but it still doesn’t know in which city it will host the huge event—consumers are invited to decide it. The brand is encouraging its fans to visit the dedicated page on the company’s website to vote for their city. The most voted location will witness a bunch of festive activities, featuring award winning rock group Hedley and athletes from Canadian Snowboard Federation.
This fall, Nike hit the world with a range of projects focused on probably the most popular kind of urban sports—running. The methods of raising jogging awareness among the public were different—from creating a new collection of sportswear in collaboration with Japanese designer Jun Takahashi and re-launching Nike GRID to opening the Nike Lunar installation dedicated to the history of running, which can be explored through the collection of the running shoes, at the London-based venue. To reach people in Spain, Nike decided to use vibrant street stickers, which promote the idea of active lifestyle.