Iconic international luxury brands Christian Lacroix and Chivas Regal have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix. Following the success of the award-winning Chivas 12 Year Old Magnum by Christian Lacroix last year, the no.3 spirit in the travel retail sector and the French fashion house have produced yet another striking collaboration, with detail and style that could only result from the marriage of such celebrated luxury brands.
Category Archive: News
Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Through this promotion, which has been recently kicked off on its Facebook page, the Mexican beer brand is encouraging its consumers to share their photos (at least 500×500 pixels), which will be later displayed to public in NYC from November 8 to December 5.
Mazda USA is hitting the road to reach Generation Y consumers, who love indie music and traveling. The brand’s sub-compact model, Mazda2, is sponsoring 32-stop concert tour of Mayer Hawthorne & the County, which is rolling out from October 3 in Fort Lauderdale through November 12 in Los Angeles for audiences of 750-1,500 people. The car and artist’s collaboration (the fist music-themed one for the brand) is backed by a massive digital campaign, which includes the website featuring lots of music and video content, as well as Twitter, YouTube, Flickr and Facebook for spreading the word through online channels.
Seneca Food’s Aunt Nellie’s brand of pickled vegetables enjoys a large and loyal following of older consumers. With rising interest in the farm-fresh movement from a younger generation, Seneca was perfectly positioned to speak to a broader demographic. In order for the brand to remain relevant and differentiated at shelf and appeal to a larger consumer pool, Seneca turned to international brand and design consultancy, Dragon Rouge, to develop a contemporized packaging design to appeal to younger consumers.
This October, Stolichnaya, a pioneer in the flavored vodka category, will be taking a walk on the wilder side with the introduction of Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio. Created from the natural flavor of the wild cherry varietal and years in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts and is a brilliant addition to the bar. Packaging of Stoli new flavour was designed by Claessens International.
Drake, Trey Songz, Pitbull and Rihanna signed up for the new ad campaign rolling out by Kodak. The new push, dubbed “So Kodak,” is targeting young consumers and promotes the $200 EasyShare M590 camera, which is designed for social media-savvy consumers as enables them to forward photos to their friends’ emails or profiles on Twitter and Facebook in just three clicks.