Samsung collaborated with The Viral Factory to develop two projects, revolving around durability of the manufacturer’s SD memory cards. The first one is a promotional film, which proves that the product is ‘magnet-proof, shockproof and waterproof’ by testing it in the harshest environments imaginable, and the second one is an unprecedented initiative, under which the cards will be send into the stratosphere.
Category Archive: News
Peter Alwin from National Institute of Design in India is the winner of the Electrolux Design Lab 2010 competition for inventing The Snail, the Micro Induction Heating. The announcement was made at the finals in London on September 23, 2010, at 100% Design London, the UK’s leading architecture and design event.
IKEA, the global furniture and household wares retailer, teamed up with Swedish photographer Carl Kleiner to create a series of photos to feature the new baking book «Hembakat är Bäst» (Homemade Is Best) presented by the company. Unlike other sets of recipes, which are usually illustrated by already cooked meals, the new edition is unveiling the world of ingredients, which are playing ‘the leading role’ in the stills.
Frito-Lay is continuing its global campaign focused on promoting the fact of its Lay’s chips’ naturalness. This summer, residents of San Francisco could see a first-of-its-kind handcrafted billboard, which had been carved for 10 days in the open air on one of the city’s streets. Now, the Canadian division of the company has launched a print & TV campaign on the same theme to introduce consumers to real farmers, who supply potatoes for the brand.