IKEA, the global furniture and household wares retailer, teamed up with Swedish photographer Carl Kleiner to create a series of photos to feature the new baking book «Hembakat är Bäst» (Homemade Is Best) presented by the company. Unlike other sets of recipes, which are usually illustrated by already cooked meals, the new edition is unveiling the world of ingredients, which are playing ‘the leading role’ in the stills.

Carl Kleiner and Evelina Bratell, who styled the sets, are turning simple piles of flour, eggs, sticks of butter, berries, sugar and many more into components of great minimalistic pieces of art rather, driving them away from just being a part of a conventional list of baking ingredients. The geometric patterns seem fresh, sublime and delicious, making the readers believe that their home cooked product will be just as gorgeous as these illustrations. Try and guess what pastries and pies are coded in each of the photos—the most impatient readers can go here for the answers as well as for more stills.

The new cookbook is free of charge, but is available only to consumers of IKEA Sweden stores.