The idea of promoting products through a series of reality-TV episodes was recently employed by Philips and became the basis of its romantic online-only comedy videos to preview a series of new range. The concept is now taken up by another global company, Samsung, which has launched a website called SmartnSimple.tv to spread the word about its domestic appliances and offer internet-savvy UK consumers lots of ‘smart and simple’ tips on how to turn daily routine into enjoyable experience.

We define ourselves as brand designers but, put quite simply, we make change. But do we ever question just how comfortable we—or our clients—are with change? We’ve been thinking—and talking—about this quite a bit recently as we decided that we maybe need to address how we manage the process of design change through a more honest and open dialogue with our clients. And this also got me thinking about change—and, maybe more importantly, exchange—in the wider world. Previous brand and retail barriers have broken down, the brand landscape has changed beyond all recognition and we all feel more a part of a global brand community.

For the fourth consecutive year, through its PUMA.Peace program Puma supports the global sportive event One Day One Goal, the initiative of the nongovernmental organization Peace One Day. The goal of the campaign is to unite kids and adults around the globe through soccer and help them cooperate. This year, to commemorate Peace Day (September 21), more than 3,000 matches were organized across the world primarily in the regions, which are now experiencing violent conflicts or having tough times recovering from natural disasters.

Remember the viral video “Guy Walks across America” shot for Levi’s? Being the internet hit this summer, it inspired the brand to develop a big-budget and educational project, revolving around the same idea—travelling.  Levi’s announces the premiere of “Norte a Sur: Una Ruta, 5 Experiencias,” a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The show airs on Discovery en Español Saturdays, from September 25 through November 27.