The idea of promoting products through a series of reality-TV episodes was recently employed by Philips and became the basis of its romantic online-only comedy videos to preview a series of new range. The concept is now taken up by another global company, Samsung, which has launched a website called SmartnSimple.tv to spread the word about its domestic appliances and offer internet-savvy UK consumers lots of ‘smart and simple’ tips on how to turn daily routine into enjoyable experience.
Category Archive: News
SABMiller’s Castle Lite is an award winning premium light beer first launched in 1994. It’s clean and crisp while strikingly differs due to its light and smooth aftertaste. In order to strengthen Castle Lite’s current position on the market, Claessens|Cartils was asked to create graphic design for a Limited Edition Aluminium pack.
Remember the viral video “Guy Walks across America” shot for Levi’s? Being the internet hit this summer, it inspired the brand to develop a big-budget and educational project, revolving around the same idea—travelling. Levi’s announces the premiere of “Norte a Sur: Una Ruta, 5 Experiencias,” a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The show airs on Discovery en Español Saturdays, from September 25 through November 27.