Baldwin&, a NY-based creative practice specializing in advertising, design and brand content, developed a design for limited-edition water bottles, which were given out to PGA tournament fans, who attended New York BMW Championship on September 9–12.

BMW Golf, sports marketing arm of BMW of North America, Inc., challenged the agency with a task to create a gentle and fresh visualities to support new brand tagline, “Joy is BMW.” To render the pure nature of water, the creative team of the agency put the see-through printing on bottle reverse aligns with front.