Kia Motors America (KMA) caused quite a stir with its first-ever Super Bowl ad of 2011 Kia Sorento CUV, which featured a colorful cast of life-size children’s characters from YO GABBA GABBA!, the award-winning children’s television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, Kia has become the presenting sponsor of the YO GABBA GABBA! THERE’S A PARTY IN MY CITY! tour.
Category Archive: News
Nestlé is promoting itself as one of the most ‘student-friendly’ brands in Brazil. The food and drink manufacturer teamed up with the JWT agency to target the college and young employees audience with a new campaign, in which it is assuring that Nestlé brands can deal at least with one problem in the beginning of ‘adult’ live—the problem of proper nutrition.
P&G‘s Future Friendly announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called Find Your Footprint. Developed to inspire students, families and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.
From now on, Facebookers can share information on where they actually are at the moment with a set of special features called Facebook Places. With its help, the social media users, logged in on the site from their mobile phone, can post the information on their current location wherever they are right now to be able to meet some friends or just people with related interests, who are nearby right now.