Unilever has taken home the top gong in Business in the Community’s (BITC’s) thirteenth Awards for Excellence. The global food and consumer products giant picks up the title of Company of the Year 2010 for its work enhancing the social, environmental and economic impact of its brands at every stage of the product lifecycle.
Category Archive: News
PepsiCo Beverages Canada’s 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube will allow consumers to view the previous participant’s laugh and record their own, thereby creating a laughter chain, which will be posted to the YouTube 7Up page once every day.
PepsiCo made an attempt to get deeper into science and started its own sponsored page, Food Frontiers, on Scienceblogs.com to share information on its activity in the areas of sustainability and global public health with experts in these branches. The online project has a good name in the world of researchers and comes as a collection of blogs created by scholars on the SEED magazine platform.
Being a proud sponsor of The World Cup since 1999, Hyundai is introducing its own version of the grand tournament. The car manufacturer collaborated with the MC Saatchi London agency, the production company Rogue Films and director Phil Churchward to develop a series of spots featuring Hyundai vehicles playing football. The new project comes as a nice addition to the bigger and gorgeous ad campaign launched earlier.
Nissan has invited a famed cyclist Lance Armstrong to star in its new commercial for the Nissan Leaf model, and thus contribute to the promotion of the ‘green’ business. The Japanese brand has unveiled a new 100% electric model, which is sure to be appreciated by members of cycling community, who don’t want to inhale the stink of the gasoline cars on the road any more. The American sportsman, best known for becoming a winner of the Tour de France seven times in a row, is demonstrating by personal example how nice it is to ride behind an eco-friendly auto.
YouTube is collaborating with famed filmmakers Kevin MacDonald («State of Play») and Ridley Scott («Robin Hood») as well as with thousands of internet users from around the globe to create a unique documentary about one single day. The project, which is supported by LG, will result in the full-length film “Life in a Day” featuring the most interesting videos centered on only 24 hours from a life of those, who will upload their footage to YouTube.com/LifeinaDay.