Being a proud sponsor of The World Cup since 1999, Hyundai is introducing its own version of the grand tournament. The car manufacturer collaborated with the MC Saatchi London agency, the production company Rogue Films and director Phil Churchward to develop a series of spots featuring Hyundai vehicles playing football. The new project comes as a nice addition to the bigger and gorgeous ad campaign launched earlier.

The football-themed videos created for Britain are being broadcast on the ITV channel between the games, with the last of them to be aired on the day of the final match. There are 8 teams of drivers in the cars, featuring the colors and emblem of different teams, and a huge ball on the pitch. On the whole, there will be 7 games with the commentary from Peter Brackley.

The new spots will be uploaded to the brands YouTube channel. As for now, there are five spots with three more to come this week.