Guinness is encouraging the British to make cities a better place to live by implementing their urban regeneration projects. The famous beer brand collaborated with UnLtd, a global body supporting social entrepreneurs, and Rathbone, UK-based voluntary group to initiate the Bring It To Life Awards project. Guinness is inviting people aged 25 – 35 to contribute to their local communities and receive money prizes for their activity.

Two weeks ago, a 10-man team from Girvan demonstrated their warm love for their work as well as honoured a former workmate, Jackie Ross. When the cooper, who worked 42 years at Grants’, retired, his colleagues decided to do something extraordinary in his honour. They took the last barrel he made, de-constructed it for the climb, carried the pieces to the peak of the Britain’s highest mountain (1,344 meters) and rebuilt the Glenfiddich barrel again.

Kimberly-Clark Corporation teamed up with celebrity Mom and fashion icon Rebecca Romijn to kick off the release of the Huggies Little Movers Jeans Diapers, designed for parents looking to provide a fashionable twist to their child’s wardrobe this summer. The new diaper is the first of its kind available in the United States and is available nationwide for a limited time from June through July 2010, where diapers are sold.

illy extends the illy Art Collection line with two new limited edition designer coffee cans decorated by Tobias Rehberger. Rehberger won the Leone d’Oro at the last Venice Visual Arts Biennial and designed an illy Art Collection cup in 2009. He tries out different expressive instruments inspired by the language of design, architecture and cinema with the “Everything” and “Nothing” coffee cans.