Old Spice announced the launch of the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines the great protection guys have come to know and expect from Old Spice, with a blend of fresh fragrances that are subtle and not overpowering.

Thanks to Tetley, it’s always Wonderland at tea time! Tetley, official tea of Disney’s new cinematic phenomenon, Alice in Wonderland, gives Canadians a taste of the year’s most highly anticipated film. Tetley introduces limited edition Disney’s Alice In Wonderland collectible tins and canisters of tea depicting Alice, the Mad Hatter, the Red Queen and the White Rabbit.

Absolut Vodka launches Drinkspiration, a sophisticated drink application combining the latest mobile technology with GPS, Twitter, and Facebook. Drinkspiration is an interactive encyclopedia of recipes that helps you find and share personalized drink recommendations based on taste, weather, time of day, bar vibe, sound volume, real-time drink trends and much more.
Drinkspiration by Absolut for Android is available for free in the Android Market.

Tazo is debuting a new line of Tazo Zero Calorie Naturally Sweetened Bottled Teas. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo blends—Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.