Coca-Cola Great Britain is building on the success of last year’s Schweppes Abbey Well free swimming campaign, and encouraging consumers to ‘Schwim Free’ throughout 2010. The integrated activity, comprising of on-pack, digital and outdoor elements, calls for Britons to get active by offering them free swims at 500 pools nationwide.
Category Archive: News
Reebok is launching one of two new TV ads that were created under the brand’s new “Ree” marketing platform. “Ree” is a fresh voice for the brand that remains true to the Reebok DNA and puts the brand in the center of the conversation and the creative. To kick off the “Ree” campaign, the brand has created TV spots highlighting two key products, Reebok EasyTone and Reebok ZigTech.