Reebok is launching one of two new TV ads that were created under the brand’s new “Ree” marketing platform. “Ree” is a fresh voice for the brand that remains true to the Reebok DNA and puts the brand in the center of the conversation and the creative. To kick off the “Ree” campaign, the brand has created TV spots highlighting two key products, Reebok EasyTone and Reebok ZigTech.
The ZigTech TV ads debuted March 11 in the U.S., and the EasyTone TV ad will launch on April 12th. The campaign also includes print, out-of-home, digital and in-store executions.
With “Ree,” Reebok is asking consumers to “reethink” their perceptions of sport, and remember why they play, sweat and cheer – because it’s fun. The campaign is a fun, bold and provocative approach to sport that challenges the “winning is everything” mentality and aims to bring back the fun and joy.
The US version of the “Reezig” TV spot features Cincinnati Bengals wide receiver Chad Ochocinco. The campaign uses the unique, iconic «geometric zig zag shape» outsole to reinforce the benefit ZIGTECH technology provides as it absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step.
The TV spots were created by DDB Berlin.