Old Spice Introduces Scents Inspired by the Freshest Places on Earth

Old Spice announced the launch of the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines the great protection guys have come to know and expect from Old Spice, with a blend of fresh fragrances that are subtle and not overpowering.

Fresh Collection is inspired by four well-known lands from across the globe, each one containing scent notes familiar to that location: Fiji (smells like palm trees, sunshine and freedom), Matterhorn (smells like ice, wind and freedom), Cyprus (smells like limes, an ocean breeze and freedom) and Denali (smells like wilderness, open air and freedom).

«The Fresh Collection will change the way a lot of people think about Old Spice,» said James Moorhead, Old Spice Deodorant Brand Manager. «The scents are clean and fresh and are specifically designed for guys who want to avoid scents that are too strong or too musky

To celebrate the Fresh Collection launch, Old Spice is seeking two qualified candidates for internship positions to explore where freshness smells from, embarking on a unique journey enabling them to live and breathe all of the experiences that Fiji and Matterhorn have to offer.

In May, two candidates will be hired to participate in the Old Spice Fresh Adventure Internship. As part of their job requirement, the interns will be reporting on their scent-inspired adventures via social media channels and a special blog on www.OldSpice.com. Prior to traveling, each intern will be outfitted with $5,000 and an itinerary of «jobs» to complete and document while on location.

To help better prepare the interns for their adventure, Old Spice is teaming up with two world-class athletes: professional snowboarder Gretchen Bleiler and professional surfer Anastasia Ashley, who are coming on-board as internship mentors.

Applicants for the Old Spice Fresh Adventure Internship contest can enter, find complete rules and learn more about the unique activities by visiting www.OldSpiceAdventure.com beginning March 15, 2010. Winners will be announced in May 2010, and the internships will take place in June 2010.