This February, Absolut Vodka gives cocktail connoisseurs everywhere a new reason to drink exceptionally. The eleventh unique flavor in the Absolut portfolio, Absolut Berri Açai is an on-trend blend of açai, blueberry and pomegranate with an elegant focused berry aroma; a pure, vital and slightly juicy taste; and a smooth expressive, fresh and berry finish. The new spirit is now available at bars, restaurants and retailers nationwide.

Are you living a lifestyle – or your life? In general, and even in just the past 3-4 years, there has been a massive shift in our aspirations and, ergo, brands are now having to re-think their offer. Lifestyle branding is no longer prescribing (as previously) lifestyle on a mass scale but is rather moving to a new evolution of — and design of — what we are terming ‘living brands’ with a re-focus of aspiration around ‘real life’ lifestyles.