Swarovski has designed a new collection of crystal jewellery to mark the upcoming release of Alice in Wonderland by Tim Burton on March 5. The set of unique pieces will include necklaces, pendants, bracelets, rings and earrings featuring the iconic characters like White Rabbit and the Cheshire Cat, and well-known items like hearts, diamonds, clubs and spades, as well as roses from the imaginative garden, clocks, keys, and tea pots.

Global brands are tending to support rather popular projects than indie ones, but there can be exceptions. Reebok has offered its financial support to the “Crooked Arrows” sports movie, produced by J. Todd HarrisJeepers Creepers«), Mitchell PeckPriest«) and Adam LeffValentino: The Last Emperor«). The film, which goes into production this spring, will be focused on the world of lacrosse, a team sport of Native American origin.

Starting from January 4, Pepsi, one of the biggest world producers of soft drinks, provides its Australian fans with a great opportunity to win money. To get the dollar cards, they are to find ‘Pepsi buttons’ scattered around eight major cities in Australia. The participants of the hit Refresh quest will get the clues for finding the location at the campaign’s website hitrefresh.com.au, as well as via Twitter and Facebook feeds.

The Procter & Gamble Company and e-commerce services leader PFSweb, Inc. will begin piloting an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. The eStore is planned to launch this spring, following a pilot of the site with 5,000 consumers that will begin in the coming weeks.